Are you rounding up resources and information to assist your small business clients? Are your client facing people and technology applications reflecting confidence and compassion? Already, many of the existing ways we work with our clients have permanently changed. Customers who once needed to personally visit the office are more comfortable using video conferencing and secure file transfer. Documents and processes that seemed important 2 months ago are now being fast tracked or digitized. Your clients will be thinking deeply about their business sustainability and what services they will continue to access and pay for when the world returns to the “new normal”.
There are 2 simple ways you can show your support to your clients without overwhelming your staff and processes.
1. check your voicemail recordings- “our staff are currently working from home and we are not taking any in-person meetings…” sounds much different than: “ like you, we are working from home and doing everything we can for our valuable clients. We would love to hear from you and ensure you are receiving the support you need…”
Does your voicemail message inspire and reassure your clients that you are there for them? Learn more about creating a better voicemail experience.
2. email signature lines- ditto for your email signature line- are you telling clients not to drop their files or reach out or ask any questions? If so, why? Accountants and Lawyers have a key leadership role to play in their small business clients’ lives. More than ever, your clients need your help navigating the myriad of government resources available to them. We’ve included a link that you can embed in your email signature line to help your clients stay informed about the latest Government of Canada Emergency Assistance Programs.
Learn more about the science behind a great email signature line.
